MUSIC CITY RODEO

Ticket Trajectory & Velocity Dashboard

DATA AS OF FEB 9, 2026

Total Sold

4,417

of 36,300 capacity

Revenue
$552K
$125.02 ATP

Weekly Velocity

350

tickets/week measured (need 2,065)

Conversion

2.66%

724 orders / 27,240 visits

% Sold

12.2%

31,883 remaining

Days Left

108

15.4 weeks to May 28

Ticket Trajectory: 2025 vs 2026

Cumulative Tickets Sold — Weeks Until Show

Weekly Velocity

Tickets Added Per Week

▶ 312–341/wk measured (TM data + TM1 snapshots)

▶ ~45-49/day avg (last 4 weeks from TM Sales Trends)

▶ Need 2,065/wk to sell out

Scenario Projections

Paths to Different Outcomes

Sell-Through Targets

What It Takes to Hit 80% / 90% / 95% / 100%

Capacity: 36,300 (12,100/night × 3) | Current: 4,417 sold (12.2%) | Time: 15.4 weeks | Velocity: 350/wk

12%

33% proj

69% B/E

80%

90%

95%

TARGET	TICKETS	STILL NEED	VELOCITY	MULTIPLIER	GROSS REV
NOW (12.2%)	4,417	—	350/wk	1.0x	$552K
Break-Even (~69%)	25,000	20,583	1,337/wk	3.0x	$3.13M
80%	29,040	24,623	1,599/wk	3.6x	$3.63M
90%	32,670	28,253	1,835/wk	4.1x	$4.08M
95%	34,485	30,068	1,953/wk	4.4x	$4.31M
100% SELLOUT	36,300	31,883	2,070/wk	4.7x	$4.54M

Note: Revenue at $125.02 ATP (current blended). Velocity targets are advance-sale only — 24% walk-up boost not included in weekly targets. Break-even ~25K based on $6.8M expense structure.

Artist Breakdown

Sales by Artist — % of 12,100 Night Capacity

Miranda Lambert

1,744

14.4%

Charley Crockett

824

6.8%

Jon Pardi

1,849

15.3%

Miranda Lambert

Tickets	1,744
Revenue	$239,700
ATP	$137.44
Visits	12,204
Orders	306
Conversion	2.51%
Share	39%

Charley Crockett

Tickets	824
Revenue	$83,267
ATP	$101.05
Visits	5,190
Orders	142
Conversion	2.74%
Share	19%

Jon Pardi

Tickets	1,849
Revenue	$229,256
ATP	$123.99
Visits	9,846
Orders	276
Conversion	2.80%
Share	42%

Artist Sales Trajectory

Daily Conversion Heatmap (Last 30 Days)

Conversion % by Day and Artist

Date	Miranda	Charley	Jon Pardi	Total

Revenue Breakdown by Tier

Revenue by Ticket Type

Tier	Sales	Revenue	ATP
Primary	3,045	$336,659	$110.56
Secondary (Evie)	106	$21,723	$204.93
Platinum	1,180	$169,708	$143.82
In the Dirt	23	$5,457	$237.26
VIP	63	$18,676	$296.44
TOTAL	4,417	$552,223	$125.02

PLATINUM LIFT

$25,835 above face value (17% lift)

Week-by-Week Progression

2026 Weekly Data

Week	Date	Sold	Revenue	+/Wk	Vel/Day
1	Dec 9-15	~2,000	~$250K	2,000	286
2	Dec 16-22	~2,300	~$285K	300	43
3	Dec 23-29	~2,600	~$320K	300	43
4	Dec 30-Jan 5	~2,900	~$355K	300	43
5	Jan 6-12	3,151	$388K	251	36
6	Jan 13-19	3,300	$396K	149	21
7	Jan 20-26	3,527	$433K	227	32
8	Jan 27-Feb 2	~3,950	~$490K	423	60
9	Feb 3-9	4,417	$552K	467	67

2025 Comparison Points

Week	Date	Sold	Revenue	Notes
1	Mar 5-6	9,080	$1.02M	Presale burst
2	Mar 12-18	~15,500	~$1.5M	Hit 50%
5	Apr 2-8	18,000	$2.1M
6	Apr 9-15	18,997	$2.2M	Eventelect
9	Apr 30-May 6	22,753	$2.65M
10	May 7-13	~25,000	$2.7M	25K milestone
11	May 14-20	26,590	$3.0M	$3M!
12	May 29	~35,000	$3M+	SOLD OUT